FREE U.S. SHIPPING ON $65+ ORDERS.
FREE U.S. SHIPPING ON $65+ ORDERS.
Menu title
This section doesn’t currently include any content. Add content to this section using the sidebar.
Your headline
Image caption appears here
$49.00
Add your deal, information or promotional text
When Roanoke's Crossroads Mall opened in 1961, it was like Christmas and Fourth of July combined. This was the first enclosed, suburban shopping center in all of Virginia. It drew customers and curiosity seekers from miles around. According to Steven Swain, a blogger who traced the mall's history, "Developer T.D. Steele and his designers created a unique and popular shopping experience for an eager public. Throngs of shoppers left the long-dominant downtown to stroll through a grand two-story interior shopping hall."
By 1962, two more suburban malls had opened in Roanoke, and around the same time, they popped up in cities and towns throughout the Appalachian South. Crossroads ushered in a new way of living, one that prioritized convenience and comfort. Shoppers no longer had to worry about weather, wind, or mud puddles. Their world was being primped and paved, and it was built to a new scale--one that fit the automobile. Errands were measured in miles not blocks, and walking would soon become outmoded.
Decades later, there is a lot of buzz about what was lost when we suburbanized the nation, but fifty years ago, Crossroads was groundbreaking. It helped mark the dawn of an era.
To commemerate this anniversary, The Roanoke Timesasked readers to share their memories about the mall. Surprisingly, only two have been posted. The first commenter, a fellow named Greg, glows over Crossroads:
"Crossroads was where we always went to see Santa and I remember him arriving by helicopter near the J C Penney’s warehouse which is now Gold’s Gym. There were so many cool things at the mall. The water fountain outside Penney’s, TIMEOUT arcade, Orange Julius, Michaels Bakery, etc. etc."
The second post (which is currently pending review) is mine, and it takes a different tone. I remember most of the stores that Greg names but in a less cheery light. I grew up about a mile from Crossroads Mall. We moved to the area when my parents divorced. My mother left her three bedroom house, the first and only property she ever owned, for a third-floor apartment near a rough and tumble drag called Williamson Road. This was the early 1980s. By this point, both the mall and the neighborhood had passed their prime, and some days, it seemed like my family had too. The Roanoke Times probably wasn't expecting memories like mine, but for me, Crossroads wasn't filled with wonders. It was a reminder of all that we'd lost.
I grew up one walking mile from Crossroads Mall. I say "walking" because that's how my family got there. We had no car, so on the day that food stamps arrived we hoofed up Roanoke's backstreets; across Hershberger Road's buzzing six lanes; and over forty yards of parking lot, which sizzled during the summer and swept wind like the plains all winter.
Most any time of year, we rushed for Kroger's automatic doors. Inside, we'd acclimate, wiping our foreheads or stripping off winter gear. We always had a carton of empty Dr. Pepper bottles, and I'd beg to slide them into the tall, metal deposit rack. It enthralled me, because from my height, it looked dangerous, like some mammoth glass-filled cage. When we had the change from our deposited bottles in hand, we'd begin to shop. Cost Cutter frozen broccoli. No-name butter cookies. Bagged breakfast cereal with poorly drawn mascots that no one recognized. Nearly expired meat. My brother and I would beg for names we knew from television--Snap, Crackle, and Pop; Pop Tarts; Pepperidge Farm--but Mother would tell, "This tastes just the same."
Our generic boxes and cut-rate finds would fill one, sometimes two, grocery carts. Mother wasn't eager to come back and do this again, so by the time we headed for a checkout lane, we'd have enough food to last all month.
Most cashiers smiled as we approached, overlooking our heap of discount groceries and the brightly colored, pretend money that paid for it. Occassionally, though, one would raise her brow or roll her eyes. That's when Mother turned fierce. After hauling two kids and clanking soda bottles for a suburban mile, she wasn't going to be judged. She'd jut her neck out, cock her head, and stare the woman down. I don't recall a cross word ever being uttered, but you could cut diamonds with her glare.
God love her; Mother gave surprisingly little thought to how we'd get all of that food home. Usually, we carried it in our hands--her hauling as many as eight bags, my younger brother with two, and me dragging three or four, whining about the taunt plastic that dug into my palms. Some days, Mother couldn't endure my complaining, so we took the bus. It reduced our walk to just a few blocks, which was better, but nothing compared to the few, glorious occasions when she threw her hands up, headed for a pay phone, and said, "Cost be damned. We're taking a cab."
With tip, I remember it ran about ten dollars. That was enough to force Mother, days later, to haggle with the electric company because our payment came up short, but it seemed well worth it at the time. After she called the cab company, we would stand at the curb outside Kroger, eyeing the long lane that extended clear to Kmart. We'd scan back and forth like any other family. To passersby, I figured it looked like we were waiting on some father-figure to pull the mini-van around. I could even convince myself of that. I'd block out the long walk there, the food stamps, and the coming cab. For those few minutes, I'd pretend that we were as normal and nuclear as anyone.
Then the yellow Mercury Grand Marquis would show. As soon as I spotted its unmistakable checkerboard pattern, my fantasy would shift. Where we were all-Americans a moment before, seamlessly blending at the mall, the cab gave us a mysterious edge. I imagined that we were set apart, that we were sophisticates who were always being driven around. The cab's trunk would spring open, and a friendly stranger would load our groceries. All we had to do was sit down. I took my time, now hoping to catch shoppers' eyes. I'd hold the door for my mother and brother, lingering outside the cab until one of them said, "Mark, git' in!"
I would ease onto the cushioned seat, and leave the door ajar, inviting shoppers to peek inside. They did so every time. Cabs picked people up in New York, in London, in Paris but not in Roanoke. It was a novelty. For all they knew, we were visiting from one of the world's great cities, shopping for provisions to take back to our downtown hotel where, later, we would dawn formal wear and wave for another cab. We'd be off to dinner with the mayor, local gallery owners, and perhaps a TV news anchor. We were guests. We might even be stars.
Our dinner companions would coo whenever mother slipped me sips of champagne. They'd give use private tours of their galleries at midnight. One would offer us his French countryside home for the summer, saying, "We just don't make it out there enough. Go. Go," and then he'd lean down to my height and wink at me. Whispering so that only I could hear him, he'd add, "Don't worry. I'll have the house staff fill the kitchen with all of your favorite brands."
The fight to save Blair Mountain from mountain top removal coal mining has reached new heights. Tonight at 8:00 P.M. E.D.T., CNN will bring this hotly contested issue to its viewers with an hour-long documentary called "Battle for Blair Mountain: Working In America."
If you've been reading The Revivalist for a while, you probably remember that West Virginia's Blair Mountain was the site of the largest armed insurrection since the Civil War. In 1921, as many as 15,000 miners faced down a coal company's hired militia in a fight for reasonable pay. Today, coal operators find themselves embroiled in another battle. This time they are pitted against environmentalists, historians, and health advocates who want to prevent them from blowing this mountain apart to access coal under its surface.
On the heels of the successful March on Blair Mountain, which attracted around 1,000 people in June , I heard about the upcoming CNN story. At first, I figured that it would be good exposure for a critical Appalachian issue. Then I saw this clip.
[youtube]4_IqoKbL44c&feature=relmfu[/youtube]
I don't know about you, but I was appalled by the amped up conflict between mining families and the folks trying to save Blair Mountain. My first thought was, "They are playing this all wrong. The choice isn't jobs or intact mountains." My second thought was, "I should talk to Brandon Nida."
Brandon is the Vice-Chair for Friends of Blair Mountain. He spoke with me just before the march, and he took time again this weekend to discuss the CNN coverage.
TR: Brandon, it's good to talk with you again. First, how did the march to save Blair Mountain go?
BN: The march went extremely well--we overcame every roadblock the coal companies threw out, and we significantly raised awareness of Blair Mountain and the threat of Mountain Top Removal (MTR). The energy created from the march is helping the whole MTR movement push forward and stay one step ahead of the coal companies.
TR: That's great. What has happened since the march?
BN: There have been multiple developments since the march. We filed a lawsuit after the West Virginia Department of Environmental Protection refused to review the Lands Unsuitable for Mining Petition we submitted.
We are still pressing ahead with another lawsuit in federal court for the National Park Service to review the National Register for Historic Places delisting of the Blair Mountain battlefield.
And the biggest development has been our opening of the Blair Community Center and Museum. We have large tour groups that are starting to come through, and we are attempting to develop the area around heritage tourism. The community of Blair is very excited, and so are we.
TR: What do you think about the CNN clip that's online?
BN: The previews that I saw frame our struggle as a conflict between two sides and pits "environmentalists versus jobs." This is the standard framing that has been driven by Madison Avenue PR firms employed by coal operators. So the CNN special takes an establishment framework and misses the real story.
The conflict is really between mountain people and immensely powerful corporations. The real story is about our efforts to revitalize an area of West Virginia that has seen 50-60 years of job loss due to mechanization such as MTR.
We are trying to start local businesses and prosperity around the huge resource that is the Blair Mountain battlefield, as well as in other Appalachia communities that have their own unique offerings. But the CNN crew fell for the standard industry line that it is either jobs or environmental/health issues, when instead we think the American people are smart enough to figure out how to have both. So while the CNN documentary helps raise awareness, it also helps reinforce the narrative the dominant narrative coal operators have constructed.
TR: I didn't realize that big coal's PR firms were pushing this angle, but it makes total sense. If someone reading this post could do just one thing to help save the mountain, what would it be?
BN: For those people who would like to be involved, there are multiple entry points. We always need funds, so people can donate to our efforts to preserve the battlefield and build the community center and museum by going to www.friendsofblairmoiuntain.org. You can sign our petition. You can sign up for our email alert also at our website. If you would like to be more involved, send us an email, and we can discuss where you would like to fit in.
*
*
If you're like me and unable to make the remarkable March on Blair Mountain in West Virginia this week, don't worry. The Virtual March is on.
Each day, you can demonstrate your solidarity with the physical marchers and take real steps to help save Blair Mountain, the site of a massive uprising by as many as 15,000 coal workers in 1921 which is now threatened by mountaintop removal mining.
Here are the Virtual March actions so far:
Day 1: Call on President Obama to preserve Blair Mountain:Send a personal email to the president, asking for him to "stand up for environmental justice, workers’ rights, and the preservation of American history by designating Blair Mountain as a National Historic Landmark."
Day 2: Give $5 to keep the march safe:On the March's first night, Boone County officials told the marchers that they no longer had permission to camp in the park they'd identified and that if they didn't leave they'd all be arrested. Your $5 gift will provide a secure campsite for one marcher.
Day 3: Call the White House and ask President Obama to re-list Blair Mountain on the National Historic Register: Following an easy-to-use telephone script, you can maintain a steady drumbeat of support and ask the President to relist Blair Mountain on the National Historic Register, which will help protect it against mountain top removal mining.
On MarchOnBlairMountain.org, you can also find updates on the marchers throughout each day. It looks like tonight they're having more lodging woes:
"Wed 6/8/2011 2:40 pm The march ended approximately 5 miles south of Madison. Marchers were shuttled to the backup sleeping spot, as the camping spot that they had planned on using cancelled last night. Marchers are tired after a walk in 102 degree heat, but are in high spirits. They walked 8.5 miles in total today."
These bold women and men may be in good spirits, but they're clearly having a hard time. They need your support. Consider joining the Virtual March today.
You may remember that big coal is trying to blow apart Blair Mountain. This is the site of the largest armed insurrection in the United States since the Civil War. From the mountain's cliffs, as many as 15,000 coal miners took on corrupt coal operators; their hired militia; and, in the end, the United States Army. This was back in 1921, when workers had to wage literal warfare to secure a living wage.
Ninety years later, Arch Coal and Massey Energy Company hold rights to surface mine this historic site, but they face stiff opposition. Unions and environmentalists have partnered to stop them. This June, they will join mountain lovers from all over in a massive protest.
The event starts on June 4 in Marmet, West Virginia, where supporters will begin their march toward the mountain. Over the next six days, they will cover just over fifty miles, following the same route used by outraged miners in 1921. During the evenings, they will enjoy good food and music, cultural festivities, and workshops.
One June 11, additional supporters will join them. In the nearly deserted town of Blair, West Virginia, they will stage Appalachia Rising, a rally for Blair Mountain that honors our proud labor history and the irreplaceable landscape that defines us as Appalachians.
The event will feature a performance by Emmylou Harris followed by a hike--two and a half miles up to the summit of Blair Mountain. At the top, Robert Kennedy, Jr. will lead a rousing culmination to the event, calling for all of us to stand up for Blair Mountain.
This is one not to miss. You can register for the rally alone or, if you have the time and a good pair of walking shoes, for the six day march as well. If you go, be sure to share your feedback and photos here!
All eyes are on Appalachia lately. Last week, we saw the premiere of COAL on Spike TV. Tonight, U.S. Senator and Scots-Irish historian Jim Webb brings us Born Fighting: How the Scots-Irish Shaped America on the Smithsonian Channel.
As you may know, Webb wrote a popular book with the same name. It was a spirited defense of the Scots-Irish, who are his people and ours. They were the dominate ethnic group in the Appalachian South. Their fierce pride, clan structure, and distrust of outsiders became our own, but before they defined our region, they were restless immigrants who, for several centuries, seemed as destined to migrate as they were to breathe.
Their story starts in the Scottish lowlands, where they battled the English over sovereignty and one another over food, horses, property, and clan grievances. Their world was full of strife--recurring wars, poverty and soil so thin that it could hardly be farmed. They responded with blunt persistence, fighting whatever came at them and, at times, marauding to survive.
When Ulster Plantation, a new colony in the north of Ireland, was opened they went in droves. It held the promise of land; Ulster was a sparsely populated region. It was also familiar terrain; in smaller numbers, Scots had been migrating there for centuries.
By the 1700s, many Scots-Irish had their fill. As much as one-third of Ireland's Protestant population resumed their Westward migration, this time across the Atlantic to the edge of the American colonies, the undeveloped backcountry of the Appalachian range.
Even here, they found conflict. This time, it was with the aristocracy that controlled America's lowlands. They admitted the Scots-Irish so long as the fiery newcomers stayed in the mountains. The Anglican elite found them rowdy and unruly but potentially useful at expanding the colonies' Western reach. They sent them into the ancient forests of Appalachia, where the Scots-Irish would have to do what they did best--fight.
Webb describes the Scots-Irish response:
"Their answer, then as now, was to tell the English Establishment to go straight to hell. A deal was a deal--they would fight the Indians, although many of them would also trade with them and even intermarry...America was a far larger place than Ireland, a land in which they could live as they wished and move as freely as they dared whether or not the established government liked what they were doing...so they made their own world in the mountains."
We know that world well. While there are nearly three hundred years between those first mountain settlers and us, we still see their influence. It appears in our language, our customs, but most conspicuously in our interactions with the world around us. I would say that we remain a clannish people, fiercely loyal to family, unimpressed with material wealth, quick tempered, suspect of the elite, strong fighters and religiously fervent.
These traits run deep in my family. Maybe they do in yours. How many passionate genealogists do you have? How many wildcat personalities? How many religious fundamentalists? How many members of the military? How many are suspicious of doctors, lawyers, the government--anyone who carries an official capacity? How many say a-goin, young'un,or might could,as in "he might could run the young'ins to the store; he's a-goin 'thar, anyways"?
...and get 10% off your first order!
We use cookies on our website to give you the best shopping experience. By using this site, you agree to its use of cookies.
Plus first dibs on sales, the latest stories, & heaps a'luvin from us.